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Today, Ryan Chittum, author of the Audit Notes blog at the website of the prestigious Columbia Journalism Review, quoted a September 21 post:

September 25, 2012 06:50 AM

Audit Notes: newspaper war…

The Times-Picayune says it planned to go into Baton Rouge all along

By Ryan Chittum

The Times-Picayune plans to move into Baton Rouge to hit back at the Advocate‘s move into New Orleans.

But publisher Ricky Mathews says that move was planned all along, well before the Baton Rouge Advocate announced it would print a daily newspaper in New Orleans to compete with the soon-to-be three days a week Times-Pic. The blog Dump the Picayune makes this catch, from the print version of the paper:

Though the announcement follows one by The Advocate that the Baton Rouge paper plans to open a New Orleans office and provide home delivery in the city, [publisher Ricky] Mathews said NOLA Media Group’s move was not prompted by The Advocate entering the local market.

“Absolutely not. This has been part of the plan from day one,” Mathews said.

“To be honest, we’ve been negotiating for an office there for months. … The plan has been to bridge these two cities.”


Thank you, Ryan!