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Today NOLA Media Group picked up the gauntlet thrown down by The Baton Rouge Advocate and announced that:

Baton Rouge will have a new source for digital and print news this fall as NOLA Media Group will open a new bureau in downtown Baton Rouge, the company announced Thursday. With this move, NOLA Media Group seeks to expand and improve news, sports and entertainment coverage in the Baton Rouge area.

A customized Baton Rouge version of the NOLA.com website and a Baton Rouge edition of The Times-Picayune, as well as targeted home delivery in the Baton Rouge metro area will be in place by the end of the year, said Ricky Mathews, NOLA Media Group president. The company will also make available for purchase in Baton Rouge the new “Black and Gold Extra” publication to be printed after Saints games on days The Times-Picayune doesn’t publish a print edition.

It will be interesting to see who draws the most blood.


Source: NOLA Media Group will open Baton Rouge office, expand reporting and sales staffs