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Update: Renowned designer Charles Apple gives a thumbs-up to The New Orleans Advocate’s new look and makes some suggestions to make a great design even better.

The New Orleans Advocate Inaugural Edition, Sunday, August 18, 2013

The New Orleans Advocate Inaugural Edition, Sunday, August 18, 2013

With a new name, a new look, and a flag that says it all (“Seven Days • Home Delivered • Louisiana Owned”), The Advocate rolled out an edition fully dedicated to the New Orleans market today.

The impressive new publication includes everything a New Orleanian could want, including:

  • Reports by Pulitzer Prize winning writers with deep knowledge of area institutions and events
  • A Metro section with local and regional news and obituaries
  • A new EatPlayLive section that covers exactly what its name implies, all delivered from a New Orleans perspective
  • And, on Tuesdays, Saturdays, and Sundays, the return of society page doyenne Nell Nolan

Turning the pages, readers might think they’re looking at the Times-Picayune of bygone days, since they’ll see familiar bylines of former Picayune reporters; a Party Central page that is a direct clone of the Picayune’s Big Easy page, including as it does images by former Big Easy page photographer Steven Forster; and a two-page travel layout that includes a Way To Go section showing Advocate readers smiling in far-away places (cf. the Picayune’s Papertrails).

In something sure to attract and please the literati, EatPlayLive includes a real, live book section, something that has been missing from the Picayune since last year, as well as a fine arts page.

All of this in addition to the new society column by Nolan, more humor by political satirist James Gill, and in-depth sports and business sections.

John Georges and his crew have delivered what they promised, and they beat their self-imposed deadline. Check it out. You won’t be disappointed.

(The paper’s announcement of what it’s all about is here.)