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Like his peers, Manship knows that his advertisers are the real customers.

It’s amazing what local sources will reveal in national publications when they won’t say the same thing in their own outlets. An article* published yesterday on the New York Times website quotes The Advocate’s publisher David Manship, referring to The Advocate New Orleans Edition (“TANOE”), as saying:

If the advertising community in New Orleans doesn’t support it, then I would have to rethink the whole thing. If I don’t make money on it, as nice a guy as I am, I can’t afford to throw money into a hole.


If I can’t make money on it, TANOE is history.

Not that there’s anything wrong with that …

*Those who have exceeded the Times’s paywall quota can read the article here.