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Credit card subscribers to the Times-Picayune are receiving a letter dated September 17, 2012 from V.P. and Circulation Director Philip H. Ehrhardt thanking them for their subscription and telling them that they will automatically be charged the new monthly rate of $16.95 when the paper goes to three issues a week on October 1. The letter points out that the new rate is “$2 less than the current 7-day monthly price.”

What the letter doesn’t tell you is that the per-issue cost of daily home delivery of the paper will increase by 87% when these changes take effect. The letter is shown below, and the explanation of the cost increase is here.