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In an apparent preemptive attempt to stave off the competitive threat that will grow exponentially when New Orleans businessman John Georges completes his acquisition of The Advocate this summer, NOLA Media Group announced today that it will print a newsstand-only tabloid on its three “off days” and will make an electronic edition available to print subscribers seven days a week.

According to the announcement, the new tabloid, TPStreet, will focus on breaking news, sports and entertainment and will cost 75 cents. Not coincidentally, publication will begin this summer.

The electronic edition will offer the full content of each day’s print publication. Three-day subscribers will have access to all seven days of the electronic edition, while Sunday-only subscribers will only have access to the Sunday e-edition.

As reported on nola.com, once publication of TPStreet begins the T-P’s print offering will be:

Monday – TPStreet, only for street sale. 75 cents. Available to subscribers in e-edition.

Tuesday – TPStreet, only for street sale. 75 cents. Available to subscribers in e-edition.

Wednesday – The Times-Picayune, home delivered and for street sale, containing the full lineup of news, sports, editorial pages and entertainment features. 75 cents. Available to subscribers in e-edition.

Thursday – TPStreet, only for street sale. 75 cents. Available to subscribers in e-edition.

Friday – The Times-Picayune, home delivered and for street sale, containing full lineup of news, editorials, entertainment features and sports, plus Lagniappe and Inside/Out. 75 cents. Available to subscribers in e-edition.

Saturday – Early Edition of the Sunday Times-Picayune, with Sunday features, distinct breaking news and sports content, advertising inserts and coupons. Only for street sale. $2. Available to subscribers in e-edition.

Sunday – The Times-Picayune. Full Sunday package and special Sunday-only news features, as well as full lineup of news and entertainment features, expanded sports and editorials, advertising inserts and coupons. Home delivered and for street sale. $2. Available to subscribers in e-edition.

The upshot of this development is that beginning this summer readers will have a choice of daily papers for the first time in over thirty years. Competition is good!