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When the editors of today’s TPStreet printed an Associated Press story, they removed any hint that another newspaper might be encroaching on their turf.

With a few name changes, the headline and lede as originally published by the AP could have been written about what’s going on in New Orleans:

California city becomes rarity: a 2 newspaper town

The latest experiment in American journalism is a throwback: a new daily newspaper to compete against an established one in a big city.

The front page of Monday’s debut edition of the Long Beach Register featured stories under the headlines “Welcome to your new local paper” and “A glimpse into Long Beach’s future.”

With the newspaper, the ambitious owners of the Orange County Register are expanding their bet that consumers will reward an investment in news inked on paper and delivered to their doorsteps — that their newspaper will be a big part of Long Beach’s future.

The competition is the Long Beach Press-Telegram, founded more than a century ago.

Sound familiar?

Later, the story continues (with emphasis added),

Media business analyst Rick Edmonds said the last time he can recall a major U.S. city adding a new daily paper was around World War II, when Chicago got the Sun-Times and New York got Newsday. There have been scattered other instances in smaller cities, but since newspapers entered their recent troubles, the creation of a new rivalry is itself news. A brewing newspaper war in New Orleans between that city’s Times-Picayune and a challenger based about 80 miles away in Baton Rouge, La., is the closest to what’s unfolding in Long Beach.

But here’s how that paragraph reads on page A20 of the August 19, 2013, TPStreet:

Media business analyst Rick Edmonds said the last time he can recall a major U.S. city adding a new daily paper was around World War II, when Chicago got the Sun-Times and New York got Newsday. There have been scattered other instances in smaller cities, but since newspapers entered their recent troubles, the creation of a new rivalry is itself news.

I mean, who do they think they’re fooling?

For the record, the AP story is here, and the TPStreet version is shown below.

Thanks to former Picayune columnist Chris Rose for the tip.

TPStreet, Monday, August 19, 2013, Page A20

TPStreet, Monday, August 19, 2013, Page A20